Have you been doing all you can to get more sales at your online store?
If your end-goal is steady, year-round profit, (and whose isn’t?), then you’re going to have to do more than just send out a tweet here and there.
It’s going to take constant work and promotion if you want regular customers, and part of that is going to be a willingness to try new tactics, some that might even be out of your comfort zone.
Below you’ll find 34 easy, yet effective, ways to promote your online shop through various avenues. You won’t know what works for you till you try it, and just like a physical location, customers won’t show up if they don’t know you’re there.
Let’s get started!
1. Include Your Store’s URL in Your Email Signature
This is a fast and easy one. No matter what email provider you use, you should have a custom email signature that includes the URL to your store. WiseStamp makes this simple and is free to use at a basic level.
2. Print Your Store’s URL on all Marketing Material
From business cards to flyers and everything in between, your URL needs to be included wherever you’re marketing your business. Never leave home without something you can hand out to potential customers that has your URL on it.
3. Wrap Your Vehicle With Your Store’s URL
If you want your vehicle to be a non-stop promotion machine, get it wrapped with your store’s URL and some kind of image or slogan that entices passerby to pull out their phones and look up your store.
4. Print Your URL on Shopping Bags
If you have a physical location, try having your store’s URL printed on your shopping bags. As customers carry the bags around, your store will be getting some good promotion. Even better: If you have the budget for it, get some reusable shopping bags printed with your business’ name, logo, and store URL on them and hand them out to customers who spend ‘X’ amount of money. You can also do this with online orders by including them in packages.
5. Hand Out Magnets with Every Purchase
Include a free magnet (that includes your store’s URL, of course) with every purchase, whether in-person or online. This way, current customers won’t forget where they purchased from and can also refer you easily to their friends.