Have you been doing all you can to get more sales at your online store?
If your end-goal is steady, year-round profit, (and whose isn’t?), then you’re going to have to do more than just send out a tweet here and there.
It’s going to take constant work and promotion if you want regular customers, and part of that is going to be a willingness to try new tactics, some that might even be out of your comfort zone.
Below you’ll find 34 easy, yet effective, ways to promote your online shop through various avenues. You won’t know what works for you till you try it, and just like a physical location, customers won’t show up if they don’t know you’re there.
Let’s get started!
1. Place Coupons In Packages
Every time you complete an online order, make sure you toss a coupon in the package to encourage the consumer to shop again. Have your URL printed on the coupon to make it easy for the customer. You should also always include one or two of your business cards in each order.
2. Update Your On-Hold Message
Be sure to update your on-hold message so consumers know they can now shop for your products online. State the URL slowly and spell out any words that aren’t easily understandable to ensure phone callers will have time to not only write down your URL, but get it right the first time.
3. Get Your Staff Involved
Have your staff wear buttons and/or printed T-shirts that say “Shop us online at (insert URL here)” during shifts at your brick-and-mortar location if you have one, and/or at any local events you have a presence at.
4. Optimize Your Product Names and Descriptions
Use keywords in your product names and descriptions to help your store get found in search engines. To research the best keywords for each of your products, you can use the ‘keyword planner‘ available for free through Adwords. Use these keywords in each of your product descriptions naturally, though, or it’ll turn off potential customers. Only use one keyword per description/product name.
5. Optimize Your Photos
Give your photos good names so search engines can find you. (E.g., green-womens-shirt.jpg instead of 3929s.jpg) Doing this can help you reach more consumers who are searching for products like yours.